No.3 Gin
WE LISTEN
In an increasingly saturated, competitive market, No.3 Gin was going backwards.
Managing Director required a new approach to reignite sales & stakeholder confidence
Managing Director required a new approach to reignite sales & stakeholder confidence
WE RESPOND
Discover
Identified gin drinker decision hierarchy.
Market opportunities based on gin life-stage.
Define
New vision, positioning, focused strategy and business plan.
Deliver
Award winning new comm’s and packaging.
Brand plan development and execution with local teams
WE ENABLE
Sales +250% – ‘Hot Brand’.
Price $30 to $50
Gross Margin +15%
Minority Acquisition by Edrington
